Shreya Trivedi
Brand + Visual Designer
Archive
Experiments
Information
Work
[New] Upollow AI Workflow, Generative Design, Branding & Identity Personal Project
Welcome Homes
Brand Building, Digital Design, Visual Systems, Marketing assetsClient Project
Land Submission
UI/UX, Visual Design, User flowClient Project
Women in Design
Digital design, Visual system, Social media assetsClient Project
Spare
Brand building, Motion Design, Product Branding
Student Project
Drip Sauces
Packaging Design, Art Direction, Photography, Production.
Student Project
Grow NYCBrand System & Identity, Motion, Photography, Marketing assetsStudent Project
Bummer MagazinePublication Design, Art Direction and Curation
Student Project
YouTube CareAccessibility design, User Experience, User Research
Student Project
Fred Again Music VideoBranding and Identity, Something something something.Student Project
Kollide Film festivalBrand System and Identity, Web Design, Motion, Marketing Posters
Student Project
Shreya Trivedi
2026, All Rights Reserved
Drip Sauces
Packaging Design, Creative Direction, Photography, Production.
Student Project, 2025
Team: Shiyu Mo, Jiyun Choi, Kaylee Lugo
Award: Young Ones 2026 ADC Merit Packaging Design
Drip is a pizza finishing sauce line for fashionable NYC food lovers, built around the idea of accessorizing your slice. The name draws from Gen-Z slang for exceptional style, reflected in a sticker-collage label inspired by NYC's slap tagging culture, bold typography, and experimental flavors. The concept extends beyond the kitchen into a full packaging system with keychain bottles personalizable with stickers, turning sauce into a street-life accessory.
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Spare
Brand System and Identity, Motion, Digital Interface, Product branding
Student Project, 2026
A side gig marketplace for finding or hiring work available near you in exchange for cash, skill trade or just good karma. A digital interface to make finding a job as easy as swiping right. An approachable brand system turning opportunities near you into structured, reachable gigs that fit in your daily life. Expanded into A World of Spare through intentional brand moments, marketing assets and notification system.
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Kollide Film Festival
Brand System and Identity, Web Design, Motion, Marketing Posters
Student Project, 2025
Team: Ananya Tatwadi, Lanqing Huang, Jiyun Choi
Award: Young Ones 2026 ADC Merit Brand/Identity
Kollide is an avant-garde film festival dedicated to radical storytelling and the overlooked voices behind small, politically charged productions. Rooted in the disruptive spirit of Dadaism, the visual identity is deliberately entropic — a shape-shifting system where type becomes illustration and logos dissolve into form, flexing across deliverables.
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Grow NYC
Brand Refresh, Logo Design, Visual System, Motion, OOH Marketing
Student Project, 2025
Grow NYC is non profit that supports sustainability in NYC through farm fresh food, green spaces and education. A brand refresh for Grow NYC including a new brand Identity, color and typographic system, motion design, marketing and real-life application.
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Bummer Magazine
Publication Design, Art Direction and Curation
Student Project, 2025
Team: Anushri Shah, Danny Feng
Award: Young Ones 2026 ADC Merit Publication Design
Bummer is a love letter to the feelings we loathe — a magazine that gives readers permission to slow down and sit with their anger, awkwardness, and insecurity without fixing them. The editorial design mirrors each feeling: the index captures emotional overwhelm through a messy laptop screen, the manifesto reads as a late-night text to a friend mid-feels, and more. Come for the intentional printer's marks on the cover or recommendations on places to cry in NYC, and stay for academic articles on shame or a physical map of emotions in the body.
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CTRL Belief
Publication Design, Book Production, Typographic TreatmentStudent Project, 2026
This book is about humans building systems to answer questions. Systems that define, guide our behavior, interpret uncertainty interpret and demand trust. Religion did this, Artificial Intelligence is doing it. This book is about Universal mechanics of belief.
Long before modern distinctions between science and faith, these forces evolved alongside each other. Religious belief inspiring technological innovation, from monastic tools to early machines like clocks and mills.
Today, this balance appears to be shifting. As AI continues to grow, the challenge is not just in its development, but in defining its place, all before habit, ignorance, or misuse begins to set the standard.
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Fred Again Lyrical Music Video
Typography in Motion, Merchandise Design, Video Editing
Personal Project, 2025
Fred again in a London based music producer with his latest running album called USB. As a huge fan of the artist, the music video attempts to represent the story of the song “You’re a Star” by keeping the visual feel of the album alive using moving typography, video visuals and hand drawn graphics to illustrate a feeling of leaving your hometown to move to a big city.
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Welcome Homes [Brand & Marketing]
Brand Design, Strategy, Marketing Assets, Brand Guidelines
Client Project, 2024
Junior Brand Designer
Team: Joey Shampain, Brooke Lima, Jesse Mauro
Welcome Homes is a tech-forward homebuilding company that let’s you build your house online from design to construction. The brand was solidified with refined brand guidelines, scalable brand assets and a cohesive use of color, typography and animation style for print, social and web usage. Various B2B brand materials were developed through cross-functional collaboration with other teams and leadership. More than 200 marketing deliverables were created including emails, ads and company decks, interval event posters, social media, etc.
[Available On Request]
Welcome Homes [Product]
User Experience Design, Web Animation, Product Design
Client Project, 2024
Junior Brand Designer
Team: Joey Shampain, Jesse Mauro
User Experience design for Land Submission page within the company website. Land submission for build analysis was an external service provided to help potential customers determine the build capacity of their land. Collaborating with the engineers and the web team helped build the page architecture, user flow and a loading animation that was unique to the functionality of Welcome.
[Available On Request]
Women In Design, IDSA
Visual Identity, Illustrations, Marketing Assets
Client Project, 2024
Freelance Designer
Women in Design is a community created by Industrial Designers Society of America. The Visual Identity created for an initiative for and by the women of the design community was inspired by the bold women of New York. A combination of sharp illustrations, spikey typography and soft gradients, all alongside a strong narrative showcasing the natural versatility of Women. Created illustrations, motifs and patterns for print, digital, and social media usage. Presented the design process during the chapter’s inauguration event hosted at frog’s New York studio.
[Available on Request]