Shreya Trivedi Brand + Visual Designer


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Work
[New] Upollow AI Workflow,  Generative Design, Branding & Identity  
Personal Project
Welcome Homes Brand Building, Digital Design, Visual Systems, Marketing assets
Client Project
Land Submission
UI/UX, Visual Design, User flow
Client Project
Women in Design Digital design, Visual system, Social  media assets
Client Project
Spare
Brand building, Motion Design, Product Branding
Student Project
Drip Sauces
Packaging Design, Art Direction, Photography, Production.
Student Project
Grow NYCBrand System & Identity, Motion, Photography, Marketing assets
Student Project
Bummer MagazinePublication Design, Art Direction and Curation
Student Project
YouTube CareAccessibility design, User Experience, User Research
Student Project
Fred Again Music VideoBranding and Identity, Something something something.
Student Project
Kollide Film festivalBrand System and Identity, Web Design, Motion, Marketing Posters
Student Project


Shreya Trivedi
2026, All Rights Reserved





Grow Nyc

Student Project, 2025
Brand System and Identity, Motion, Photography, Art direction, OOH Marketing 
About Grow NYC

GrowNYC is an environmental nonprofit serving New Yorkers and working to improve our City, environment, and food system. Their goal is to make New York sustainable and give you access farm fresh food, community gardens, and education opportunities across the five boroughs.

The Challenge

 Grow NYC runs  as four different departments that fulfill different needs of the community:  Greenmarkets, Wholesale, Gardens and Education.  With a solid current logotype, the brand feel disconnected throughout their four roots with a lack of visual consistency.  With this brand refresh, the aim was to create a system to help New Yorkers recognize their work and contribution  in all  ways they can offer through a  unique, easily-identifiable  logo system.

The Solution
The new logo system embodies a botanic quality with the letter ‘o’ and also the mid-point of the word ‘grow’ into something stemming out of the supporting letter. Accompanied by the logotype is the name of the department in all caps growing right under and supporting the brand. The top creates room for taglines to help the work bloom. At the heart of all and in the middle of the letter ‘o’ remains what we care for most, New York City.





















Illustrations

 The Identity is supported by illustrations inspired by Front Greene Greenmarkets, one of the many greenmarkets for fresh produce, a joyful third space and incredible hand crafted goods. Te illustrations bring the brand to life with their vibrant colors with a grainy finish. They are used across all deliverables and embody the freshness of Grow NYC’s produce.  Other assets include vendor posters, tents, vendor pricing sheets, reusable tote bags, brown bread pags and recycling trash bags, park signage, OOH ads and trucks, vendor aprons and staff t-shirts.

All deliberables were photographed in person to highlight the true impact of the rebrand. 
































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